Below you will find a review of some current media trends, with a focus on how streaming sites have affected audience behaviors.
With the rise of on-demand media streaming, the ability to enjoy many episodes of a show in succession has resulted in the development of the expression 'binge-watching'. While binge watching permits viewers to consume content at their own rate, it has led to considerable impacts on the entertainment industry. While it can take entertainment companies months, and even years to make a series of content, it is becoming more and more typical for audiences to expedite through episodes and move on to a new show. This viewer behavior has brought about discussions regarding the cultural shelf life of a series, and how media companies can improve audience engagement in the long run. The advantage of this pattern is that new productions are very likely to earn viewership as audiences are guided by what's trending on streaming services. In addition, with the succession of social media and internet video platforms, it has been beneficial for the broader entertainment sector to post behind the scenes content and interviews to help satisfy and copyright the fanbase.
Due to the rapid growth of streaming platforms, the industry has seen significant shifts to the way audiences view and receive content. With concern for the impacts of binge-watching and media longevity, streaming media corporations are looking for ways to promote healthy viewing patterns while maximising the success of a production. In an effort to modify viewer practices, some sites are embracing the return of periodical episode releases. This decision is quite practical for a variety of reasons. Firstly, by spreading out content release, subscribers stay with a platform for longer than they would if they only took one month to view the content in question. Additionally, weekly launches are making it easier for shows to generate hype and engagement for an extended time period. The CEO of the shareholder of HBO Max would recognise the advantages of timely releases. While the binge-model will always have a place when dealing with older seasons of material, it is clear that the industry is exploring methods to enhance engagement in a crowded market.
The media landscape is continuously improving, with the increase of new platforms and streaming services taking a prominent stake in the entertainment market. These networks have fundamentally transformed how audiences are consuming media, triggering the development of many new entertainment trends. As a result, many popular television broadcasting companies have accepted this innovation and are investing in the creation of their own streaming applications. The founder of the activist investor of Sky here would recognise the appeal of streaming services. Likewise, The director of the company owning Sling TV would agree that consumer habits are changing. However, after years of comprehensive growth, the future of streaming services will need to focus on offering original attractions to stand apart. While the popularity of streaming does not appear to be declining anytime soon, it appears that the future of entertainment will depend upon trends in the streaming service industry.